Community Feedback on the Need for Community Management

One of the recurring themes that we have covered in the #CollabTalk tweetjams over the past 9 years has been governance — and specifically, the need for proactive community management as part of your broader governance strategies. For this month’s tweetjam, we focused on the topic of The Need for Community Management and Governance and had another amazing panel of 36 experts, MVPs, and RDs join the discussion. We had some solid stats, with 268 tweets, 1.78 million impressions, and reaching 199.45k profiles. You can check out the full stats for the event at

Following the tweetjam, I was able to grab some time with a friend and long-time Microsoft community member, Eli Robillard (@erobillard), and discuss his takeaways on the topic. Check out the interview here:


Thank you Eli for taking some time to catch up and share your thoughts in both the live event and this interview. Also thanks to AvePoint (@AvePoint) and tyGraph (@tyGraphTweets) for their sponsorship of these tweetjams, and to tyGraph for the amazing stats that they provide each month. If you are planning an event and would like to include similar stats, please contact them!

The #CollabTalk TweetJam will return in February for another community-driven discussion! I’ll share updates soon, so please follow me on Twitter or LinkedIn for the latest news. Thanks

Christian Buckley

Christian is a Microsoft Regional Director and M365 Apps & Services MVP, and an award-winning product marketer and technology evangelist, based in Silicon Slopes (Lehi), Utah. He is the Director of North American Partner Management for leading ISV Rencore (, leads content strategy for TekkiGurus, and is an advisor for both revealit.TV and WellnessWits. He hosts the monthly #CollabTalk TweetJam, the weekly #CollabTalk Podcast, and the Microsoft 365 Ask-Me-Anything (#M365AMA) series.