Creative Destruction

imageIn my latest EndUserSharePoint article, I rehash a favorite internal blog post from my Microsoft days where I discuss the concept of creative destruction, and make the link between the phrase coined by economist Joseph Schumpeter and kaizen, the Japanese term used to describe the process of continual improvement.

The act of creative destruction, as I interpret it, is about building into your product or service lifecycle a series of planning checkpoints that act a purging mechanisms for features, marketing campaigns, product strategies, or even the products themselves (end of life planning). Without making the act of reviewing and purging / replacing part of your normal lifecycle, you may make biased decisions about that product. If you allow yourself the option to stop doing the wrong thing, you will more easily recognize it when you stray from the right path – and take the right actions to correct course.

It’s a fascinating topic. I would love to participate in a panel discussion on this at an upcoming SharePoint event and get input from other experts in the community.

Christian Buckley

Christian is a Microsoft Regional Director and M365 Apps & Services MVP, and an award-winning product marketer and technology evangelist, based in Silicon Slopes (Lehi), Utah. He is the Director of North American Partner Management for leading ISV Rencore (, leads content strategy for TekkiGurus, and is an advisor for both revealit.TV and WellnessWits. He hosts the monthly #CollabTalk TweetJam, the weekly #CollabTalk Podcast, and the Microsoft 365 Ask-Me-Anything (#M365AMA) series.