SPTechCon: The Building of a Demo


Most folks don’t understand the difficult work that goes into setting up one or more demos for a presentation for a technology show, such as this week’s SPTechCon Boston, being held at the Sheraton in Boston’s Back Bay. To make a demo rich and functional and to help people put the examples in perspective to their own working lives, you can’t go with a simple “Company XYZ” that produces widgets and thingamabobs. No, you need to be more creative, otherwise people will recognize that they are within the Matrix, and fight back against the system. Hence, the backstory behind the fake company created by Geoff Varosky and myself for our SharePoint 101 session this afternoon, “9 Ways to Become a (SharePoint) Rock Star

But in our exuberance, Geoff and I took things a bit further: as fake employees inside a fake company, we decided to also create a fake rock band. And since it was all imaginary, why not make it a band that has a following? And bumper stickers? And a limited-edition, collectible t-shirt? And a video? All created to help people suspend their disbelief for just a little while to help them understand the scenarios we will present.

Or maybe we did it for fun. You be the judge. But here is our faux VH1 Behind the Music video:

Christian Buckley

Christian is a Microsoft Regional Director and Office Servers and Services MVP, the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah, and CMO of revealit.io, a blockchain-based video technology company.