The Innovator’s Dilemma

I’ve been meaning to read Innovator’s Dilemma by Clayton Christensen for quite some time, and finally borrowed a copy from Erik Ashby last week. Right off the bat, found some great quotes that really resonate. Here’s one that jumped out at me:

"…many of what are now widely accepted principles of good management are, in fact, only situationally appropriate. There are times at which it is right not to listen to customers, right to invest in developing lower-performance products that promise lower margins, and right to aggressively pursue small, rather than substantial, markets."

Christian Buckley

Christian is a Microsoft Regional Director and Office Servers and Services MVP, the Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm based in Salt Lake City, Utah, and CMO of, a blockchain-based video technology company.